Cover Memo for two messages attached Assignment Example | Topics and Well Written Essays - 250 words

Cover Memo for two messages attached - Assignment Example For instance, ethical and logical appeals was created when I used the statement ‘We are a team of 55 marketing and media and professionals, and ‘Provide us with approximately 5o rooms and 2 conference rooms.’ These enabled us to captivate the attention of our audience to actually believe in us as credible persons who were serious about visiting the facility. Besides, I used the strategy of first person narration. As part of the team making inquiry, I had to speak on behalf of my team. Thus, I often used ‘I’, ‘we’ and ‘us’ appropriately. This made it much easier for me to communicate my message and appeal to my audience. Meanwhile, in Message 5, I used the strategy of courtesy when addressing my audience. This simply means the use of polite language in my communications. Even if the message was being written as protest of a poor quality work done to us, I decided to humble myself before my audience. These were evidenced in statements such as ‘We felt fortunate for your company to install an iron gate for one of our business tenants,’ ‘We were glad to transact with your company as it had provided us with a one year warranty for the gate’ and ‘We kindly ask you to send your team to inspect the gate and remedy the problem as soon as possible.’ I had to opt for this strategy because it convinces the audience. Indeed, it made me to win the confidence and attention of my audience whose services would be essential to us. On the other hand, I used appropriate vocabularies in my message. As a business communication, I knew that I would have to use terms and jargons such as transact, warranty, inspect and remedy. Their relevance made to be up to the context of my